Our Magnetic Frame Journey Started In 2024

CHEEVO — THE MAGNETIC STORY SO FAR

Published May 2026 · Written by Darren Curtis, Founder of CHEEVO

On the 8th of October 2024, Cheevo launched its first magnetic frame. No clips. No adhesive. Just magnets holding your game case in place. It was first to market, and that's exactly where we'd like to be. 

Nineteen months later, Cheevo has launched four distinct product types for displaying physical media. Here's a walk down memory lane.

Magnetic frames — October 2024

Before this, every frame on the market used a slipcase fixed into position. It was a great option, but it added reflection to the game case. If you cared about visibility, and most of you do, you were being asked to compromise by the very thing meant to protect what you owned.

The magnetic frame fixed that. Magnets hold the case securely and without reflection. Months of testing different strengths, positions, and housing materials went into getting the combination right before it went live. A mounting method nobody was using for game cases, built from scratch. Registered designs in place and even a patent applied for. 

Magnetic wall mounts — November 2024

Less than four weeks later, we launched something else. We understood that not everyone wants a frame and some of you wanted the case on the wall and within reach. Just the game, flush against the surface, as if it were floating. The magnetic wall mount did exactly that. Same magnetic principle but without a frame. The case attaches to a wall-mounted plate and sits flat.

Again, a product that didn't exist in this market until we made it. 

Artwork frames — June 2025

The magnetic frame worked. But the background behind the case was blank. We'd seen other frames with LED strips, trading cards with custom art, etc which turned a display into a scene. So we built that for video games.

The magnetic artwork frame launched on the 3rd of June 2025. A printed background panel sits behind the game case, themed and matched. The game is given its own unique frame, built for that exact title. Nobody had made anything like this for video games or movies. Cheevo was first to market.

Transparent frames — May 2026

The most recent addition.

A community comment that wouldn't leave our heads: the back of a game case is as good as the front. The screenshots, the description, the disc art. With conventional frames, half the detail was hidden every time you mounted a game.

The Frame of Observation is a freestanding, dual-panel acrylic display that made the front and back visible at the same time. For the first time, you can see the full game case without opening it or taking it down. 

It's the first of it's kind for video games and movies.

What comes next

There are things in development right now that I can't talk about yet. 

This timeline and feedback confirms that the things we're making are worth making. It means we're setting the pace and leading the innovation within the market. 

So seeing other similar products pop up continues to motivate us to push this market even further. 

Watch this space.