How to Choose the Right Frame. Spoiler: It Doesn't Take Long.

The Cheevo Guide

Published June 2026 · CHEEVO

There's a version of this guide that makes you work for it. It could come in the form of a comparison table, a flowchart or by how serious a collector you are. However, the honest answer to "which Cheevo frame should I choose?" takes about thirty seconds, and if you're looking to spend under £50 on a frame, you're already in the right place.

When we built this range, we made a decision early on. We would not fill it with options at different quality levels. That means zero entry-level frames that works fine, and a premium frame that works properly. Here, every frame in our range is built to the same quality. 

What are you actually choosing between?

We've kept the range intentionally minimal. We could offer more (and who knows for the future), but more isn't always better when what you're really after is the right one. The only decision you need to make with Cheevo is which piece of physical media should I frame. That's the important one, and we're here to help.  

So, why under £50?

The idea that displaying your physical media should be expensive never made sense to us. But it's worth being honest about why other prices end up where they do.

Discount codes for influencers. Loyalty programmes that reward five-star reviews with money off. These things aren't free, someone pays for them, and that someone is you, built quietly into the sale price before you even see it.

We don't do any of that. No inflated price with a code to bring it back down. No asking for reviews with the promise of discounts. Our merit is built on trust, on what we deliver, at a price that makes sense.

The proof is in who comes back. We've just had a customer place their sixth order — 18 items across those six visits. That doesn't happen by accident. It happens because the value is real, and every review we have was given freely.

But can I still order a bespoke frame?

Sometimes what you're looking to display doesn't fit a standard format. A piece of memorabilia, a poster, a custom collection that needs something built specifically around it. For that, we offer something different entirely.

We offer a white-glove bespoke service. That means a frame at any size, to fit any media, built to order. The same standard you'd expect from us, applied to something completely unique to you. And not only that, we're there with you all the way, visualising, designing, agreeing and delivering your vision. 

It's a service made for the piece that deserves more than off-the-shelf.

The Short Version

Just remember the important part, and that's choosing the frame that fits your format. Trust that it's been made well and keep in mind that it's available for under £50. But, if what you have doesn't fit the range, we'll happily build something that does.